In this episode, we uncover the story of the Blåtøysbunad and the forgotten “summer bunad.” Once designed as practical, affordable alternatives to the more formal wool costumes, these lighter bunads—often made of cotton and worn with fewer accessories—were embraced in the early 20th century as everyday wear for women’s associations, folk dance, and even children. Championed by cultural figures like Hulda Garborg, they reflected both tradition and rebellion, offering accessibility while maintaining cultural identity. Listeners will learn how the popularity of these garments faded over time, why they were never formally preserved, and how some versions—like the Vest-Telemark blåtøysbunad—remain symbols of adaptability and heritage. We also explore the possibility of a modern revival, connecting past innovation with today’s interest in sustainable and versatile bunad traditions.
Not all bunads were created for grand celebrations. In this episode, we explore the forgotten story of Norway’s everyday bunad—a lighter, more practical version of the traditional costume that once challenged conventions and gave ordinary people access to national dress.
We begin with the Blåtøysbunad, named after the inexpensive “blåtøy” fabric it was made from. Unlike the formal wool bunads, this simplified style had fewer requirements for silver, shoes, or embroidery. It was accessible, affordable, and widely used as daily wear in the first half of the 20th century. We’ll also look at how some cotton versions of traditional bunads—like the råndastakk—found new uses, even as uniforms for waitstaff, showing how bunad traditions could adapt without losing cultural meaning.
From there, we dive into the broader story of the so-called “summer bunad”, promoted by cultural pioneer Hulda Garborg as a practical, self-sewn garment for women’s associations, folk dance, and everyday life. With shorter sleeves, lighter fabrics, and less adornment, it became popular across Norway as a bunad for all occasions—not just holidays or formal events. Yet despite its widespread use, the summer bunad faded from memory, partly due to its association with children’s wear and the lack of official preservation efforts.
We’ll also discuss the cultural tension behind these garments: how they blurred the line between festive costume and everyday clothing, challenging ideas of what a “proper” bunad should be. And finally, we ask: could these lost bunads have a future? With today’s focus on sustainability, practicality, and accessibility, perhaps the everyday bunad is due for a modern revival.
Alongside this story, listeners will learn how Hulda Bunader continues to champion Norwegian heritage, offering both custom-made bunads and DIY material kits—always with a focus on sustainability, local production, and keeping cultural traditions alive.
This episode invites you to see bunads not only as heirloom garments, but as adaptable traditions shaped by history, rebellion, and the everyday lives of ordinary Norwegians.